By Ishbel Macleod

Debenhams has teamed with Buyapowa to allow fans to share special offers and get exclusive rewards.

With the first of these co-buying campaigns taking place today, 10 September, more are set to run in the lead-up to Christmas.

Ross Clemmow, director of e-commerce at Debenhams, commented: “We are always looking to the latest best practice methods to engage with our customers online. Co-buying is an innovative approach in connecting with new customers through our existing most engaged customers.

“The format acts as a great way to strengthen the customer experience and further drive sales.”

The first co-buy gives online shoppers the opportunity to purchase Read full story ›

Source: The Drum