Demands by advertisers that 100% of their online ads should be viewable are unrealistic and contribute to the myths surrounding programmatic advertising.

This was one of the conclusions from a panel discussion run by The Drum, in association with Tremor Video, at the Cannes Lions 2015 festival, on the myths surrounding the use of programmatic advertising in branding campaigns.

Moderated by The Drum’s Justin Pearse, the panel featured Danny Hopwood, Vice President Solutions & Platform Operations EMEA, Vivaki; Alastair Boyle, Partner & Head of Strategy at Essence; Jana Sievers, Head of Demand Partnerships, EMEA at mopub, Twitter; and Caspar Schlickum, CEO, Read full story ›

Source: The Drum