Deezer wants to support emerging musicians by leveraging its clout as a 'powerful' marketing platform
The streaming market is enjoying a boom but, far from getting comfortable, music platform Deezer has unveiled a global scheme to champion upcoming artists, saying the industry has a responsibility to do so.
Dubbed Deezer Next, the initiative is not unlike Spotify’s Spotlight programme and will support musicians in various countries, with three being supported globally. As part of the scheme, Deezer will work directly with the artists, record labels and managers to cultivate and develop their profile.
The first musicians to benefit from international promotion are Sussex singer-songwriter Rag’n’Bone Man, one woman folk band Maggie Rogers and former Clean Read full story ›
Source: The Drum
