Dennis invests £1.5m in technology brand Alphr offering new content tie-ups for advertisers
Dennis Publishing has channelled £1.5m into the launch Alphr – a digital brand dedicated to providing a fresh lens on new technologies – marking its largest ever pureplay investment.
Editorial focus for the responsive site, unveiled today (3 June) with IBM as launch partner, will be on providing a provocative voice in the UK market covering all technologies that are changing people’s personal and business lifestyles.
It will offer more than just news and reviews and look to centre on the innovators and technology entrepreneurs in the market, with plans to launch an Influencers list to recognise the best digital entrepreneurs.
Source: The Drum
