Dennis Publishing enters into the men's health market with new fitness brand Coach
Dennis Publishing is entering into the men’s health market with the launch of a new multiplatform fitness brand for men called Coach.
Coach magazine and website is being marketed towards both fitness enthusiasts and beginners, offering general advice, tips, facts and inspiration.
Content targets 24-55 year-olds and will launch tomorrow with a weekly print distribution of 300,000 across the UK, while the website has been designed to supplement the print edition with video tutorials and practical how-to tips.
The website will be managed by a digital team of seven with Men’s Fitness editor, Joe Barnes, as the editor. The print edition meanwhile Read full story ›
Source: The Drum
