Dentsu Aegis Network China launches specialised virtual reality lab
Dentsu Aegis Network China launched V-R Lab in Shanghai to inspire and execute innovative marketing solutions.
This follows recent key leadership changes in the group, with new senior appointments.
The lab is set to provide clients with virtual reality (VR) solutions to deepen connections between brands and consumers by providing opportunities to experience explore and deepen their understanding of VR.
The Dentsu Aegis Network V-R Lab is divided into three areas, the VR Bar, VR Experience Zone and VR Lab. The VR Bar showcases the latest VR devices, while the VR Experience showcases content from different VR platforms. The VR Lab Read full story ›
Source: The Drum
