By Maisie McCabe Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.
Camelot, the operator of The National Lottery, awarded its 40 million planning and buying business to Vizeum last week.
The win is the biggest in the agency s history, ahead of the 34 million 20th Century Fox account it picked up in 2007.
Dentsu Aegis Network divisions that will work with Camelot include the search specialist iProspect, the measurement and marketing effectiveness unit Data2 Decisions, the outdoor agency Posterscope, the investment arm Amplifi and the insight panel Consumer Connections System.
Digital integration will be a focus Read full story ›

Source: Campaign