Dentsu Aegis swells its global network, taking a stake in Merkle
In pursuit of a global, digital network, Dentsu Aegis has taken a majority stake in Maryland-based marketing agency Merkle, acquiring them from Technology Crossover Ventures and other shareholders.
Merkle employs 3,400 staff with 16 of its 21 offices located in the US, others are present in London, Bristol, Barcelona, Shanghai. It claims to be one of the US’ largest independent agencies for CRM, digital, and search with $436m of revenues in 2015.
As Dentsu derives to be a 100 per cent digital economy business by 2020, the Merkle acquisition gives it a larger global footprint, especially in the US.
David Williams, Merkle chairman Read full story ›
Source: The Drum
