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Department of Energy and Climate Change ad banned over false claims

on Aug 27, 2014 | 0 comments

By Natalie Mortimer

The Department of Energy and Climate Change (DECC) has had an advert for its energy saving scheme Green Deal banned after double glazing company Crystal Home Improvements complained to the Advertising Standards Authority (ASA).

The company raised 10 issues with the watchdog – six of which were upheld – including misleading claims over money saved via the scheme and costs involved with signing up and carrying out improvements.

The ad, which featured TV presenter Oliver Heath, ran both in print and on TV and included information about the Green Deal initiative as well as claims regarding the savings that could be made Read full story ›

Source: The Drum