Derek Zoolander unleashes the Blue Steel in Golden Globes Fiat ad
Fiat Chrysler has tapped the world’s leading (fictional) male model to promote its 2016 Fiat 500X in an ad which debuted during the Golden Globes.
Actor Ben Stiller’s Derek Zoolander got behind the wheel of the Fiat to promote both the vehicle and the upcoming Zoolander sequel, which comes to audiences next month, a full 14 years after the original.
In the 30-second ad (Golden Globes audience’s saw a 60-second cut) Zoolander, when pulled over by the police, admits to the officer “I know. I was driving while hot”.
LA agency Testa and Partners created the ad with Zoolander No. 2. executive producer Read full story ›
Source: The Drum
