By Charlotte McEleny

As the world gets ready for a new Lunar New Year, welcoming in the year of the rooster, many brands are seeking to grab the attention of shoppers.

Supermarkets become swathed in red and gold. Gifts, snacks and confectionery stacked high on shelves. Even Western brand Virgin Active, never one to shy away from an affiliation with its own obsession with red, hands out branded hong bao red envelopes to guests as they arrive to work out.

Not all brands are primed with red branding, however, and traditions could make it tough to stand out. Read full story ›

Source: The Drum