Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Design with heart or we’re all lost: Why designers should beware rationality overtaking creative intuition

on Jun 20, 2016 | 0 comments

By Chris Moody

Last month I wrote about how design can be a powerful business tool; a smart lever that can solve big problems and make money.

What I didn’t highlight was as much as great design is able to fuel commerce, it will only do so when it has been built with genuine emotion and spirit.

Great design is always made with heart.

Whether that’s the heart that’s behind the care and craft of a beautiful artifact; the heart that leaps off the page when something is made by someone who loves their job; or simply the way in which design can strike a Read full story ›

Source: The Drum