Designing Jaguar’s Formula E racing team brand identity
Jaguar is set to return to motorsport after a 12-year hiatus and has introduced a new brand identity ahead of its entry in to the electric racing FIA Formula E championship in Hong Kong this October.
Named the Panasonic Jaguar Racing Formula E team, the entire visual identity was created by brand strategy and design agency Brand Union, from the logo and master graphic, through to advertising and the pit garage itself.
Taking inspiration from the electric race car itself, the phosphop blue graphics have been created to represent the car racing around hairpin bends and fast straights in a dynamic way.
Source: The Drum
