By Natalie Mortimer

This October the Red Bull Music Academy will tour the UK each weekend with a unique creative that steps away from a pure digital offering in to traditional craftsmanship.

While woodwork and a branding design may sound like unlikely bed fellows, the team at Another Kind, who designed the creative, wanted to play with artwork that wasn’t led by digital and were inspired by Dale Kirk, a furniture and object designer.

The agency and Kirk joined forces to make some new shapes and try to mimic some details of the various cities the tour would be travelling to including London, Liverpool, Glasgow Read full story ›

Source: The Drum