By Natalie Mortimer

For the first time since its conception in 1984, the Turner Prize exhibition has upped sticks from its home at London’s Tate Britain and set up camp at Tramway, Glasgow.

To reflect this, and the diversity of the entries in 2015, which includes an artisan DIY showroom and a pop-up research library, branding agency Tangent has created a new identity under the campaign banner ‘Show Me Some Thing New’.

To meet visitor targets Tangent wanted to capture as large an audience as possible by framing the Turner Prize as more than just a contemporary art exhibition, but as an ‘un­missable event’ Read full story ›

Source: The Drum