Desigual brings Snapchat filters to life in New York Fashion Week runway stunt
With 150 million global users each day, brands are increasingly turning to Snapchat to make use of its sponsored Lenses offering. However, at New York Fashion Week (NYFW) yesterday (9 September) Desigual took matters into its own hands and brought the augmented reality overlays to life on the runway.
The Spanish clothing brand painted popular Snapchat-inspired designs, like its ‘puppy face’ and ‘bee’ decals on to models faces before they took to the runway in the stunt. Makeup and paper props were also used to recreate the messaging app’s flower and butterfly ‘crowns’ during the show.
