Desperados sprays graffiti on landmarks in vandalism-outlawed Singapore
Desperados seemingly took a risky tactic in a campaign in Singapore by spraying artwork across major landscapes, but all was not as it seemed as it used LED light projections to simulate graffiti.
The campaign, by SapientNitro – one of The Drum’s most innovative agencies in Singapore, took the brands tag line of #BreakNormal and turned it into an art hack by collaborating with local artists Zero, Tech and Brandon Tay. They chose the National Gallery, National Stadium and People’s Park Complex as the locations for the installations.
Venus Teoh, head of marketing at Asia Pacific Breweries Singapore, said; “#BreakNormalArtHack Read full story ›
Source: The Drum
