By Ishbel Macleod

Desperados, the tequila flavoured beer owned by Heineken, has planned to host a series on unusual parties in a campaign by Naked which looks to challenge the usual branded events.

Forming part of the ‘Party better, Party different’ ethos of Desperados, the series of parties are set to take place in London, Warsaw and Milan: with the London event happening tomorrow, 17 October.

Claudia Calori, global brand director for Desperados, said: “Party is a key occasion for us; at the same time many brands want to play within the party territory without a clear and ownable voice. We partnered with Naked and Read full story ›

Source: The Drum