Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Destiny is the most preordered new IP video game ever – according to publisher Activision

on Sep 9, 2014 | 0 comments

By John McCarthy

Destiny, the world’s most pre-ordered non-sequel title, will be released worldwide on Tuesday morning, with many millions expected to play the game when it goes live.

The futuristic sci-fi shooter, from the development team who created the Halo series, has already received over 180 awards and nominations. Many users have pre-downloaded the game and will be waiting for it to be released.

Bungie, the studio behind the game, confirmed that a massive 4.6 million people played the game’s beta in July. Activision has said that it expected the highly-anticipated game will break the publisher’s sale record when it hits stores.

Eric Hirshberg, CEO Read full story ›

Source: The Drum