By John McCarthy

Diageo has extended an open invitation to digital innovators to modernise the firm’s drinks brands, offering a $100,000 fund to each selected pilot.

The newly launched ‘Diageo Technology Ventures’ will aid companies worldwide in developing and piloting technology business solutions to a series of business briefs.

Successful venture applicants will get to work with Diageo’s leading talent – boosted by a cash investment as part of the international innovation programme.

Diageo’s first business brief will require entrants to design a technology or platform to help consumers drink responsibly.

Syl Saller, chief marketing officer at Diageo, said: “Tech start-ups and entrepreneurs are truly defining disruptive Read full story ›

Source: The Drum