Diageo ends 15 year BBH partnership to handle Bailey’s and Gordons in-house
Diageo and BBH have ended their 15-year partnership with the drinks company set to work on Bailey’s and Gordons activity in-house.
For the next 12 months, there will be no pitches for the accounts, with both companies saying in a joint-statement that the part was ‘mutual’.
Syl Saller, chief marketing officer of Diageo, said: “BBH has always challenged us in the right way and we have always appreciated their candour, strategic leadership and creative brilliance.
“Johnnie Walker’s growth trajectory was transformed by the ‘Keep Walking‘ campaign and we are enormously proud of the work on Gordon’s and Baileys.”
Saller concluded: “BBH has Read full story ›
Source: The Drum
