By Russell Parsons

As the Guinness and Captain Morgan maker’s general manager for digital and ecommerce in Europe, Preda will be tasked with developing a “comprehensive digital presence” either using direct to customer platforms, or in partnership with grocery retailers and media owners

The drinks giant is keen to further online capacity, unveiling a string of initiatives and plans over the last 2 years to try and exploit what it believes is an untapped opportunity to own the online experience and boost sales.

It is working with London-based technology provider Constant Commerce, exploring how it lets its customers purchase its brands, such as Haig Club,<a target=_blank Read full story ›

Source: Marketing Week