By Seb Joseph

Diageo is searching for a marketer to spearhead its ecommerce efforts throughout Europe after its former specialist left less than a year into the role.

The Smirnoff maker has an interim in place while it seeks out a full-time replacement for general manager for digital and ecommerce Marco Preda, who joined last January.

A spokeswoman for Diageo said: “We can confirm that Marco Preda has left his position as general manager for digital and ecommerce for Diageo Europe. We will be announcing his replacement in due course.”

It’s the latest development in Diageo’s bid to better fit its brands into Read full story ›

Source: The Drum