By Rebecca Stewart

Diageo wants to “arm consumers with comprehensive nutritional and alcohol information” about its brands, including Johnnie Walker and Smirnoff, through its revamped responsible drinking website DrinkIQ.com.

Not content with being the first multi-national drinks firm to voluntarily commit to displaying alcohol content and nutrition information on its packaging, the company wants to extend this transparency online.

Just a few weeks ago, the UK government issued revised drinking guidelines stating that both men and women should drink no more than 14 units of alcohol over the course of three days or more – almost halving the previous limit recommended for men.

The move Read full story ›

Source: The Drum