By Seb Joseph

The drinks maker will relaunch Pimm’s No.6 Vodka Cup, a vodka-based liqueur version of its famous spirit, next summer with a targeted marketing campaign. It could see the drink sold online through retail partnerships from its Bar.com pan-European cocktail portal or through online vendors such as Amazon as it has done in the past.

A spokeswoman for Diageo says: “We are finalising the details of how Pimm’s No.6 Vodka Cup will be available and are investigating opportunities to sell it online among a few other avenues. Although our marketing plans aren’t set Read full story ›

Source: Marketing Week