Diageo teams with Think! and F1 stars for anti-drink driving campaign
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button.
The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims to collect five million commitments by 2018 from people to never drink and drive.
The campaign will see the signatures of racing drivers Jenson Button, Fernando Alonso, McLaren chairman and CEO Ron Dennis and racing director Eric Boullier, feature alongside the #Jointimpact and THINK! logos on Read full story ›
Source: The Drum
