Diageo unveils in-house bar, The Alchemy, created by Sedley Place at London HQ
By Gillian West
Diageo has worked with Sedley Place to create a new bar, The Alchemy, on the ground floor of its London headquarters, showcasing the drinks giant’s 69-strong portfolio.
Centred on the theme of ‘liquid’ Sedley Place has crafted signature elements into the design including a fluid sweeping bar and back-lit bar graphics. A series of zones have been created, such as the snug complete with fire, the lounge which features and LED wall and a presentation area equipped with a large-format screen.
Source: The Drum
