By Jennifer Faull

Earlier this year Diageo stuck up one of the biggest marketing partnerhsips in Hollywood as it tied its Johnnie Walker whisky brand to The Entourage Movie. A massive campaign was created beyond the film, centring on a brand film starring loved Entourage character Johnny ‘Drama’ Chase, which was written and produced for the drinks maker by the film’s director Doug Ellin and directed by Entourage co-star Kevin Connolly.

It is now held up as one of the most creative executions of a blockbuster product-placement deal. The Drum caught up with the man who led it, Diageo’s VP of entertainment marketing Read full story ›

Source: The Drum