By Gillian West

Didier Drogba and Lionel Messi are racing to find the most epic food on the planet in Turkish Airlines latest global advertising campaign created by CP+B London.

Following on from Kobe Bryant and Lionel Messi’s ‘Selfie Shootout’ which clocked up over 137 million views in 2013 for the airline, the new campaign utilises the universal appeal of food.

Serdar Ekrem Şirin, Turkish Airlines, advertising manager, explained: “Turkish Airlines is passionate about food – from the amazing cuisine of our country to every dish that we serve on our flights and in our lounge.

“Turkish Airlines targets culturally curious travellers, who are Read full story ›

Source: The Drum