Diet Coke bottles to feature photography for the first time in JW Anderson design collaboration
Diet Coke has revealed British designer J.W Anderson as the drink’s lastest fashion partner, a collaboration that will see the brand add photography to its bottles for the first time.
The collection, set to launch late July, will feature two limited-edition designer Diet Coke aluminum bottles, t-shirts, a tote bag and a notebook.
The partnership is the latest in a string of fashion collaborations with designers including Marc Jacobs, Jean Paul Gaultier and Karl Lagerfeld as Diet Coke looks to align itsekf with fashion-loving young women. The collection also forms part of the drink’s Regret Nothing campaign, which Read full story ›
Source: The Drum
