By Minda Smiley

Online ad revenues in the US reached $27.5bn in the first half of this year according to a report from the Interactive Advertising Bureau (IAB), marking a 19 per cent increase from the first half of 2014.

Mobile spend posted a 54 per cent rise to $8.2bn during the first half of 2015, with mobile now making up 30 per cent of revenues generated from the internet ads.

Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said: “Internet ad revenue growth is being driven further than ever before, as advertisers continue to invest in new ways to reach Read full story ›

Source: The Drum