By Charlotte McEleny

The IAB Singapore has released its first ad spend report in six years, partnering with eMarketer to bring an “agnostic source of credible research around digital” to the South East Asia region.

The first round of the research was released today and reveals that for the markets covered (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam plus Hong Kong and Taiwan), the investment into digital advertising varies significantly.

For developed markets, such as Singapore, Taiwan and Hong Kong, digital accounts for more than 20% of overall ad spend. In Singapore in 2017, for example, digital will account for 23.8% of media budgets, Read full story ›

Source: The Drum