By John McCarthy

Digital adverts will become increasingly tailoured to viewers as a result of the rise of smartphones, used by over 1.7bn users, according to a digital study from the Economist.

The report on the personalisation of advertising, penned by Alexandra Suich, media editor of the Economist, found that technology was dramatically changing the dynamics of the advertising business, with significant consequences predicted for consumers as well as companies.

Suich commented that smartphone users connections with their devices had changed the way they browsed the net: “Users now prefer apps (self-contained programmes on smartphones) to websites’ home pages, and in America they are spending Read full story ›

Source: The Drum