Digital Advertising Update – WFA's programmatic guide for brands, Mastercard's global media chief's ad-tech tips, Google's cross-device consumer habits study for insurance brands, and more
This week’s digital advertising round-up has been dominated by developments in the programmatic trading space with the WFA releasing its first guide for brands detailing how to combat previous barriers-to take up. Mastercard’s global head of Global Media, and member of the WFA’s programmatic taskforce has penned an article on what brands should focus on in the area, and VivaKi’s Marco Bertozzi writes about intrapreneurial ambition. Google has also urged car insurance brands to adapt faster to consumers’ multi-device habits, and The Drum gives its top tips for Dmexco visitors.
Source: The Drum
