Digital Advertising Update – what agencies really think about native advertising, Future Media's global programmatic push; and are viewability metrics realistic?
The Drum’s weekly round-up of the digital advertising landscape takes a look at what agencies are really thinking about native advertising, and how they are planning for it; the motives behind Future Publishing’s global programmatic exchange; why Dennis Publishing may ditch programmatic to go native, while IAB chief Guy Phillipson’s questions whether viewability are realistic.
Source: The Drum
