By Michael Feeley

Independent digital agency Lab has appointed human behavioural science and communications expert Daryll Scott to the role of Human Technologist. Daryll joins the team at Lab to further develop the agency’s growth and expand its services to include innovative insights into consumer behaviour.

Internationally renowned author and developer on the subject of Neuro-Linguistic Programming (NLP), Scott brings over 12 years of insights from NLP and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of neuromarketing – the use of tools and techniques to observe and measure emotional, implicit, non-conscious, non-articulated, pre-cognitive processes.

Scott said: Read full story ›

Source: The Drum