By Michael Feeley

London-based digital agency Lab is to merge with specialist neuroscience consulting firm, Neuro Agency, following a successful partnership between the two businesses over the past two years.

Founded by renowned Neuro-Linguistic Programming (NLP) expert Daryll Scott, one of only four accredited NLP Developers in the UK, Neuro Agency has previously worked with brands including Microsoft, Apple, Deloitte, Barclays and Pret-a-Manger. By bringing tremendous insights into human behaviour and psychology back into an agency environment, Scott aims to position Lab as industry leaders in the emerging field of Neuromarketing.

Scott said of the merger: “Out of a fascination of what makes people Read full story ›

Source: The Drum