“Digital consumers are now mobile consumers” – Q&A with Jon Mew, director of mobile and operations, IAB and MOMAs judge
By Staff Writer
With the judging of the MOMAs (Marketing on Mobile Awards) just around the corner, The Drum catches up with one of the judges to discuss his views on mobile.
Jon Mew, director of mobile and operations at the Internet Advertising Bureau (IAB), shares his thoughts on Google Glass, getting the basics right, and why he thinks wearables merit excitement.
According to the IAB, media agencies are diverting on average 15 per cent of digital spend towards mobile – how do you see that trend developing over the coming months?
Mobile advertising grew like-for-like by 127 per cent to £429.2m in the Read full story ›
Source: The Drum
