Digital has helped shift F1 racing cars’ image away from ‘moving billboards for tobacco sponsorship’, says McLaren’s Rob Bloom
Formula One racing cars have traditionally been seen as “empty vessels” for tobacco sponsorship – an image racing teams can now shed thanks to digital engagement strategies, according to McLaren Marketing’s group online manager Rob Bloom.
Speaking at The Drum’s Digital Convergence event in London today Bloom said that Formula One has previously “had a label” for being predominantly associated with tobacco sponsorships, with the result that racing cars are seen as “empty vessels” for conveying these commercial messages.
“The cars have been seen almost like moving billboards driving round with tobacco sponsorship. We have all realised the importance of Read full story ›
Source: The Drum
