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Digital outdoor ad deal fixes ‘weakness’ for Team GB sponsors

on Nov 4, 2015 | 0 comments

By Mindi Chahal

Digital outdoor sites such as London's IMAX banner at Waterloo will turn gold, silver or bronze as Team GB win medals during Rio 2016
Digital outdoor sites such as London’s IMAX banner at Waterloo will turn gold, silver or bronze as Team GB win medals during Rio 2016

Sporting images from Rio 2016 will be carried across 180 digital out of home (DOOH) screens in nine UK cities as the games play out, as part of Team GB’s investment in outdoor advertising.

Ocean’s screens, including its IMAX banner in London’s Waterloo, will turn either bronze, silver or gold as the medal tally rises and will feature content from Getty images celebrating each medal win.

Simon Massie-Taylor, commercial director of Team GB, says the deal has given them Read full story ›

Source: Marketing Week