Digital PR has a bright future but there’s work to do
Last week, the PRCA released a report on the state of digital PR. Danny Whatmough, chairman of its Digital Group and head of digital, consumer UK & EMEA at Weber Shandwick discusses his view on the state of the sector.
For the second year in a row, we have surveyed the PR industry – both in-house and agency – to uncover the state of digital.
We decided to go down this route last year after seeing criticism that the industry was slow to adopt the digital expertise that would secure its positive future. As the PRCA’s Digital Group we felt Read full story ›
Source: The Drum




