Digital screens, video and print as a secondary medium all top trends for media buyers, finds ABC report
Digital screens, video, print as a secondary medium to digital and digital advertising growth are the top four trends for media buyers in the current media landscape according to the Future of ABC report.
The research was unveiled at the International Federation of Audit Bureaux of Circulation’s (IFABC) biennial assembly, which took place in Rio.
Pedro Silva, newly elected president of the IFABC said: “The rapidly changing media landscape means this is an extremely exciting and crucial time for ABCs. The results from the interviews with agencies and advertisers threw up a lot of fascinating data about the top trends in the Read full story ›
Source: The Drum
