By Tony Connelly

DigitasLBi has partnered with UK youth charity YouthNet to launch a social media insights platform designed to help better understand the relationship young people have with social.

YouthLab will use a combination of ethnographic research, mobile activity tracking, social listening and peer review to offer the agency’s clients and other brands a detailed picture of how social media affects young people.

The first study to emerge from the platform looked at the emotional pressures faced by young people surrounded by social media. The results identified four dominant social media behavioural types amongst people aged between 16 and 24: Microfame Seekers, Read full story ›

Source: The Drum