Direct Line insurance ad banned for 'misleading' consumers
Direct Line has been hit with an advertising ban from the Advertising Standards Authority (ASA) after the watchdog ruled a radio ad from the insurance company was misleading.
The advert, which promoted Direct Line’s Landord service and boiler cover, drew one complaint from a listener who raised concerns that the majority of landlords who owned flats would not qualify for boiler cover because he understood that buildings insurance was usually arranged by the freeholder or managing agent.
UK Insurance, trading as Direct Line, said the definition of a landlord was “an owner of land, buildings or dwellings”, and on that Read full story ›
Source: The Drum
