Direct marketing campaigns' place in cross media strategies under spotlight at inaugural Cross Media Production event next month
Direct marketing will be in the spotlight at the inaugural Cross Media Production event in London next month with an exploration of how direct marketing campaigns are enhancing how brands engage with customers through new cross media strategies and technologies.
Speakers at the event include Gary Howard from Tangent Snowball, Gavin Wheeler from WDMP, Andy Barber from UK Mail, Peter Lancaster from documobi, Tony Hodgson from PODi and Marian Stefani from Flyte Associates/Multi Channel Machine.
The event, taking place alongside Ipex 2014 at the ExCeL in London between 25 and 27 March, will host presentations and panel discussions examining the benefits of Read full story ›
Source: The Drum
