Disappointment for BSkyB as Viacom opts to retain Channel 5's advertising sales in-house
Viacom has confirmed it will keep Channel 5’s advertising sales in-house ahead of its takeover later this month.
According to the Telegraph, both BskyB and Channel 4 had hoped Viacom would outsource the business and the broadcasters were preparing to pitch. BskyB already handles advertising for Viacom channels MTV, Comedy Central and Nickelodeon.
However, the paper quoted Viacom UK managing director David Lynn as saying the business would be kept in-house.
“The team continues to perform strongly and, with an innovative approach to commercial partnerships, has delivered great results. We look forward to working with them to build on this success,” he Read full story ›
Source: The Drum
