Discovery is betting big on virtual reality. Will it pay off?
Virtual reality may prove to be the future of TV, video, and gaming; or, it may play out like 3-D TV or LaserDisc, a fad that never really takes off. Companies like Facebook, Samsung, and NextVR are betting on the former while many TV networks are afraid of the latter.
Some types of TV production can be half-assed and audiences won’t notice the difference. This is not true of VR, though, which has led major networks to wait and see before investing in the technology.
Discovery, however, is not one of these networks. In August, the network introduced DiscoveryVR, a mix of Read full story ›
Source: The Drum
