Disney takes consumers to the ball with shoe designer tie-up
Jimmy Choo, Alexandre Birman, Salvatore Ferragamo and Stuart Weitzman are among the designers working with Disney to create a collection of shoes modeled after Cinderella’s glass slipper, based on their own interpretations of the shoe and story. The line will be revealed for the first time on 13 February at the Cinderella Exhibit at the Berlin Film Festival.
Swarovski, which provided the glass slipper for the film, will also provide the crystals for the shoes, which will be available at selected global retailers such as Harrods and Saks Fifth Avenue as well as in some of the designer brand’s own stores.
Source: Marketing Week
