By Seb Joseph

Disney wants to build out its e-commerce offering in an attempt to fully monetise the popularity of brands like Star Wars and Marvel.

The house of mouse has a sprawling media empire but there’s one area it thinks it’s lacking – direct-to-consumer channels. Outside of the Disney stores and its theme park business, customers typically buy though third parties like Amazon and Tesco. And while the company’s chief executive Robert Iger assured analysts on an earnings call last night (5 November) that “there’s nothing wrong with that” he wants the business to evolve with how people are consuming content.

“We’re also very Read full story ›

Source: The Drum