By Nathan Fulwood

Every couple of years an article, slide or video makes its way out of the techie or marketing conference scene and onto the laptop of the CEO. A few years ago it was the ‘Right Here, Right Now’ social stats video that had Boards across the country asking ‘What are we doing about the Facebook?’

At the moment it seems to be the quote from Tom Goodwin’s TechCrunch article – ‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content…’ – that has led to Marketing Directors the length and breadth of Read full story ›

Source: The Drum